Dua Lipa Turns Up the Heat as Bvlgari’s Irresistible New Muse
Dua Lipa has been officially named the newest global ambassador for Bulgari, marking another major milestone in her already impressive career. The announcement came out of Milan, where the luxury jeweler celebrated the singer’s appointment as part of its expanding ambassador roster.
Laura Burdese, Bulgari’s deputy CEO, praised Lipa for embodying empowerment and confidence, saying, “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.” Burdese will step into the CEO role on July 1, succeeding Jean-Christophe Babin.
The British pop star, who has won three Grammys and seven Brit Awards, expressed excitement about joining Bulgari, stating, “It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
Dua Lipa now joins a star-studded line-up of Bulgari ambassadors, including Anne Hathaway, Lisa, Liu Yifei, and Priyanka Chopra Jonas. She has frequently appeared wearing Bulgari, most recently at the Berlinale Film Festival and for the Milano Cortina 2026 Olympics promotional campaign.
Beyond jewelry, Lipa has an extensive career in music, fashion, and film. She made her acting debut in Greta Gerwig’s 2023 “Barbie” and performed the hit song “Dance the Night” for its soundtrack. She has also walked the runway for Versace and collaborated with Donatella Versace on the La Vacanza collection. Time magazine included her in its Time 100 list of most influential people in 2024, while Billboard ranked her number 25 in its “Top 100 Women Artists of the 21st Century” in 2025.
With this new partnership, Lipa solidifies her place not just in music and film, but as a major figure in luxury fashion and global branding. Her appointment reflects both her star power and the way Bulgari is embracing modern icons who inspire confidence and creativity.
This is a perfect match. Dua Lipa has the charisma, style, and global appeal that aligns with Bulgari’s image of bold elegance. Her appointment could also bring a younger, dynamic audience to the brand. I’d love to hear your thoughts, what do you think about Dua Lipa as Bulgari’s latest ambassador? Share your take in the comments.