Sydney Sweeney Turns Heads in Lacy White Bra and Classic Hollywood Waves

Sydney Sweeney is inviting everyone to add a little more charm to their daily routines with the launch of her brand-new lingerie line, Syrn. The 28-year-old actress and business owner recently shared some new photos on Instagram to show off her vision for the brand, which she says is all about bringing romance into everyday life.

In one of the photos, she is seen in a classic mirror selfie wearing a white lacy bra, paired with bold red nails and voluminous blonde hair that gives off a vintage Hollywood vibe. Sweeney has been very hands-on with the rollout of the brand, which features several different style collections.

She told her followers on social media that these pieces are meant to help women feel both powerful and feminine. To celebrate the launch, she even posted a video of a daring midnight stunt where she climbed up to the Hollywood sign to hang bras from the collection, a move that quickly went viral across the globe.

According to reports from fashion outlets, the debut collection sold out almost instantly after it launched in late January. Sweeney has been teasing the next drops ever since, including restocks of the most popular styles that returned to the site on February 25.

She explained in a press release that the brand is very personal to her, noting, I wanted to build a lingerie brand that feels like it understands women instead of talking at them. When she isn’t busy running her new company, Sweeney is still one of the hardest-working actors in the industry.

She recently starred as boxing legend Christy Martin in the biopic Christy, a role that earned her a Virtuoso Award at the Santa Barbara International Film Festival earlier this month. Fans can also currently see her starring alongside Amanda Seyfried in the psychological thriller The Housemaid, which hit theaters in late 2025 and has been a massive box office hit.

Looking ahead, Sweeney has a packed schedule for the rest of the year. She is officially returning to her breakout role as Cassie Howard for the third season of Euphoria, which is confirmed to premiere on HBO on April 12.

She is also set to star as the iconic Kim Novak in a new movie called Scandalous, which will be directed by Colman Domingo. On top of all that, she is set to lead a live-action Gundam movie for Netflix alongside Noah Centineo.

Whether she is producing new movies or designing inclusive lingerie, it’s clear that she is focused on taking full control of her career and her brand. Her upcoming projects also include a sequel to The Housemaid, which is already in the early stages of planning following the first film’s success.

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