Sydney Sweeney Turns up the Heat With a Stripped Down Look in New Syrn Campaign
Sydney Sweeney has once again captured the internet’s attention with a bold new video promoting her lingerie label, Syrn. The 28-year-old actress shared a series of provocative clips on Thursday, February 26, showcasing the upcoming Comfy collection.
In the footage, Sweeney is seen posing in a variety of minimal looks, ranging from a simple white tank top and underwear set to more daring shots where she is seen draped over a wooden chair in sheer tights.
The campaign, which features a soft-focus and cinematic aesthetic, highlights the star’s transition from Hollywood’s most sought-after actress to a serious entrepreneur. The video features several artistic transitions, including scenes of her reclining on bed sheets and posing in nude-toned pieces that emphasize the brand’s focus on natural confidence.
Do What Makes You Naked, Sweeney wrote in the caption, officially announcing that the new line will be available to the public on March 4. This latest social media push follows the massive success of Syrn’s initial launch in January, which became a global talking point after a daring marketing stunt.
At the time, Sweeney’s team draped dozens of bras over the iconic Hollywood Sign, a move that sparked both viral praise and a bit of controversy. The debut “Seductress” collection sold out within hours, proving that her massive following is more than ready to support her business ventures.
When she isn’t busy building her fashion empire, Sweeney continues to dominate the film industry with a slate of high-profile projects. She recently received critical acclaim for her role as boxing pioneer Christy Martin in the biopic Christy, which earned her a prestigious Virtuoso Award at the Santa Barbara International Film Festival earlier this month.
The film features her physical transformation into the 90s champion and has been described by critics as a career-defining performance. Fans of the actress can also currently catch her in the psychological thriller The Housemaid, which remains a major hit at the box office and on digital platforms.
In the film, directed by Paul Feig, she stars as Millie Calloway alongside Amanda Seyfried and Brandon Sklenar. The movie’s success—grossing over $385 million worldwide—has already led to a greenlit sequel titled The Housemaid’s Secret, where Sweeney will return both as the lead and an executive producer.
Looking ahead, the star has a very busy spring planned. The long-awaited third season of Euphoria is officially set to debut on HBO on April 12, marking her return to the role of Cassie Howard.
She is also preparing to start filming Scandalous, a biopic where she will play 1950s screen icon Kim Novak, directed by her former co-star Colman Domingo. Additionally, she recently formed her own independent production company, Fifty-Fifty Films Inc., after ending her previous professional partnership with her former fiancé.
Beyond the big screen, Sweeney has several other major projects in various stages of development. These include a live-action Gundam movie for Netflix, where she will star alongside Noah Centineo, and a modern remake of the 1964 adventure comedy That Man From Rio, directed by Justin Lin.
Have something to add? Share your thoughts in the comments.