Sydney Sweeney Dares to Bare in Skin-Toned Lingerie for Bold Syrn Campaign
Sydney Sweeney is making waves again, this time with a bold new campaign for her lingerie brand, Syrn. The actress shared fresh images from the label’s latest collection, showing her in skin-toned underwear that created a barely-there effect. The photos, posted on Syrn’s official Instagram page, quickly gained attention for their simple and stripped-back style.
The caption on the post read, Next-level soft. The Do What Makes You Naked collection is there for all your coziest moments. The campaign highlights pieces from the brand’s fourth capsule, called Comfy.
The focus is on soft fabrics and neutral shades, with designs that include cotton tanks, bralettes, and high-waisted briefs meant to feel like a second skin. The warm lighting and minimal styling put the attention on comfort rather than glamour.
Fans have pointed out that the campaign reflects Sydney’s personal style, which often leans toward relaxed and easy looks. By modeling the collection herself, she continues to show that she is closely involved in shaping the identity of her brand. Syrn has positioned itself as a mix between lingerie and loungewear, aiming to create pieces that feel natural and wearable every day.
At the same time, Sydney is balancing a busy acting schedule. She was recently seen in Portugal at Estádio José Alvalade, where she joined co-stars Leo Woodall and Matthew Goode for a playful moment on the football pitch after a Sporting CP match. The trio is currently filming an adaptation of Edith Wharton’s novel The Custom of the Country.
Looking ahead, she is set to reprise her role in a sequel to The Housemaid and is attached to star in and executive produce a new Barbarella film for Sony Pictures, directed by Edgar Wright. Her survival thriller Eden, directed by Ron Howard and featuring Jude Law, Ana de Armas, and Vanessa Kirby, has also moved to streaming platforms following its theatrical run.
Between expanding her fashion brand and taking on major film projects, Sydney Sweeney continues to grow her presence in both business and entertainment.
What do you think about her minimalist Syrn campaign? And which of her upcoming films are you most excited to watch? Share your thoughts in the comments.