‘Spider-Man: Brand New Day’ Pre-Sales Just Smashed Every Box Office Record Except Taylor Swift’s
‘Spider-Man: Brand New Day‘ has been the most talked about movie of the summer long before a single ticket went on sale. The film’s first trailer became the most watched movie trailer in history, pulling in nearly 719 million views within 24 hours according to research firm WaveMetrix, a number that beat Deadpool and Wolverine’s previous record in just eight hours and even outpaced the debut of the video game Grand Theft Auto VI. That same trailer crossed a billion total views within four days, becoming the first movie trailer ever to hit that mark, setting the stage for everything that has followed.
The story finds Tom Holland’s Peter Parker years removed from ‘No Way Home,’ fighting crime full time in a city that no longer remembers him, a strain that begins to change him in ways he cannot fully control even as a hidden new threat starts to surface. Destin Daniel Cretton came aboard to direct, and the title itself borrows from a 2008 comic arc that once reset Peter Parker’s entire world. Holland leads an ensemble that brings back Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal as the Punisher and Mark Ruffalo reprising his role as the Hulk.
Tickets finally went on sale this week, and the early tracking numbers are staggering. Pre-sale revenue was projected to chase the record for the biggest first day of ticket sales in American history, a mark previously held by ‘Avengers: Endgame’ at $50 million and ‘Taylor Swift: The Eras Tour’ at $37 million. Within just eight hours of going live, reports circulating online claimed the film had already topped the first full day haul of every major studio release since ‘No Way Home,’ with Swift’s concert film standing as the lone exception.
That kind of demand proved tricky for some platforms to handle. Fans described the AMC app crashing, Fandango carts freezing mid checkout and long virtual queues just to grab a seat, while early Amazon Prime access screenings for July 29 were already showing as half full or sold out within hours.
Theater chains are scrambling to keep up. AMC listed the official runtime at two hours and 30 minutes, making it the longest Spider-Man movie ever made, and the film is skipping IMAX entirely since ‘The Odyssey’ holds an exclusive run on those screens, pushing Sony toward new premium formats like Shot for ScreenX instead.
Box office trackers are throwing out wildly different numbers depending on the model used, with one outlet’s early projection landing around $1.5 billion worldwide and another forecasting roughly $1.1 billion domestic and $2.54 billion globally, putting it within reach of ‘Avengers: Infinity War’s’ $2.052 billion haul. Other estimates making the rounds online point toward a domestic opening north of $200 million with a worldwide total that could approach $2 billion once the film lands on July 31.
Before any of that gets tested, ‘Spider-Man: Brand New Day’ is set to take over Hall H at San Diego Comic Con just days ahead of release. With the web slinger already chasing Earth’s Mightiest Heroes and pop’s biggest tour film on the pre-sale charts, who do you think blinks first when the real numbers come in this July.
