‘Spider-Man: Brand New Day’ Star Sadie Sink Is Officially the New Face of Calvin Klein, and These Campaign Photos Are Already Everywhere

Sadie Sink has spent the past few years steadily building one of the most versatile résumés in young Hollywood, moving fluidly between blockbuster franchises, prestige theater, and now, increasingly, high fashion. That crossover appeal has made her a name luxury brands have been circling for a while, with speculation building steadily over the past year about which major label might land her first.

That speculation had already started swirling before this latest announcement, with fans noting Sink’s growing ties to fashion houses like Prada, Bulgari, and Giorgio Armani. Her recent red carpet turns, including a standout Prada gown at the 2026 BAFTAs, only added fuel to the idea that a bigger campaign role was coming.

Now that speculation has become official. Sadie Sink has been photographed by Aidan Zamiri for Calvin Klein, marking her debut as the face of the brand’s newest campaign. The images capture Sink in a moody, doorway-framed setting, paired with Calvin Klein’s signature denim and layered styling that has already caught fire across social media since its release.

Zamiri, the photographer and filmmaker behind the shoot, brings a distinctive creative pedigree of his own to the campaign. Known for his collaborations with musicians like Charli XCX, FKA Twigs, and Caroline Polachek, as well as actor Timothée Chalamet, Zamiri has built a reputation for blending fashion photography with a cinematic, editorial sensibility that lines up naturally with Calvin Klein’s aesthetic. He also recently made his feature directorial debut with ‘The Moment,’ a mockumentary centered on Charli XCX that premiered at Sundance earlier this year.

This new campaign arrives at a particularly busy moment in Sink’s career. The actress recently wrapped her run as Max Mayfield in the final season of ‘Stranger Things,’ the role that first established her as one of the most recognizable young performers of her generation. She’s also currently riding high off her appearance in ‘Spider-Man: Brand New Day,’ which has become one of the year’s biggest box office successes.

Sink’s addition to Calvin Klein’s roster signals the brand’s continued interest in pairing its campaigns with rising stars who carry crossover appeal between film and fashion, a strategy the label has leaned on throughout much of its recent history. For Calvin Klein, tapping into Sink’s built-in audience from both her theatrical work and her blockbuster franchise ties offers an obvious commercial upside.

Fan reaction to the campaign has been immediate and enthusiastic, with the photos racking up hundreds of thousands of views within hours of their release. The styling choices, described by many as evoking a moody, cinematic quality distinct from Calvin Klein’s more minimalist past campaigns, appear to be resonating strongly with both longtime fans of the brand and Sink’s own growing following.

With Sink now firmly stepping into the fashion spotlight alongside her already packed acting schedule, this Calvin Klein campaign looks likely to be just the beginning of a much bigger presence in the industry. Given how quickly these first images have spread online, it’s clear the partnership is already paying off for both sides.

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