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Kellogg’s ‘Avengers: Doomsday’ Cereal Boxes Pair Up Heroes From Across the Multiverse

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The ‘Avengers: Doomsday’ marketing campaign has found its way into almost every corner of daily life, and now it has reached the breakfast table. With the film just weeks away, Marvel’s crossover event is filling store shelves with collectibles, tie-ins and limited-edition products.

Kellogg’s has a long history with Marvel movies. The company released a limited-edition ‘Avengers: Age of Ultron’ cereal in 2015, a sweetened cereal with marshmallows labeled a “hero edition”, which also came with codes for an e-movie ticket. It returned for ‘Captain America: Civil War’, creating a box with Cap on one side and Iron Man on the other that lined up to form a split image of the 2 heroes.

Now Kellogg’s is back for Marvel’s next big team-up. Cosmic Marvel shared a first look on X at the Kellogg’s and ‘Avengers: Doomsday’ collaboration, with photos credited to @New_Plagues showing a store display stacked with the new boxes.

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The collaboration is built around unexpected team-ups. The boxes pair Thor with Reed Richards, Yelena Belova with Gambit, and Captain America with Cyclops, bringing together heroes from different corners of the multiverse.

The design leans into the film’s look. The boxes feature a dark green color scheme with the ‘Avengers: Doomsday’ logo, and one box puts Doctor Doom front and center with his hand reaching toward the viewer. The packaging appears to advertise a chocolate flavor, and a shelf tag in the photo shows a sale price of $4.29.

The display seems designed for collectors. A second photo shows the side panels of the boxes lined up together, with the phrase “Assemble All 4” printed along the side, suggesting fans are meant to gather the full set. The panels feature the characters stacked in a vertical lineup that shows off each team-up.

That approach echoes Kellogg’s earlier Marvel boxes, which used the packaging itself as part of the fun. For fans who love displaying merchandise, a complete set of Doomsday boxes could make for an eye-catching shelf.

The pairings reflect the film’s biggest selling point. ‘Avengers: Doomsday’ brings together the Avengers, the X-Men and the Fantastic Four to face Robert Downey Jr.’s Doctor Doom. That mix makes for unusual combinations. Seeing Captain America next to Cyclops or Yelena next to Gambit captures the spirit of a movie built around heroes from different worlds being forced to work together.

The cereal joins a long list of tie-ins. Hasbro has unveiled a line of ‘Doomsday’ figures that includes Thor, Cyclops, Beast, Captain America, and a Sentinel. KFC has also launched a Doctor Doom-inspired menu in more than 100 countries.

Theaters are getting in on the action too. AMC, Regal and Cinemark all have Doctor Doom statue popcorn buckets. Hallmark has released a Doctor Doom Keepsake Christmas ornament for fans who want to decorate their trees.

Doom’s presence has spread around the world as well. Japan has hosted a Doctor Doom parade in Tokyo and an ‘Avengers: Doomsday’-themed Christmas tree. Marvel has clearly made its villain impossible to miss. Fans won’t have to wait much longer to see these team-ups on the big screen. ‘Avengers: Doomsday’ opens in theaters on December 18, with Anthony and Joe Russo directing.

Until then, the Kellogg’s boxes give fans a fun way to start their mornings with the multiverse. Whether they’re collecting all 4 or just grabbing a favorite pairing, Doomsday has officially taken over the cereal aisle.

Which ‘Avengers: Doomsday’ Kellogg's cereal box team-up would you grab first?

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