Jeep’s New ‘Avengers: Doomsday’ Ad Brings Captain America, the Thing and H.E.R.B.I.E. Along for the Ride

Marvel’s marketing machine is running at full speed, and Jeep’s ‘Avengers: Doomsday’ ad campaign is one of the most visible partnerships in it. The film opens on December 18, and the brand’s tie-ins have been piling up since the summer.

Jeep’s link to the movie started long before this latest clip. The two companies kicked things off by celebrating the 85-year legacies of two American icons: the Jeep Wrangler and Captain America. That first phase produced the 2026 Jeep Wrangler America250 edition, which has red, white, and blue design decals, red tow hooks, a Jean Blue soft top, and a limited-edition Captain America shield tire cover.

Now a new Jeep spot for ‘Avengers: Doomsday’ is making the rounds online, and Steve Rogers isn’t riding solo this time. A post shared by the Cosmic Marvel on X on November 5 says the ad features Captain America alongside Johnny Storm, The Thing and H.E.R.B.I.E.

The short clip in the post shows a green Jeep kicking up dust while a fiery, swirling portal erupts beside it. On-screen text calls the lineup “The Official Vehicles for Any Universe,” which leans right into the film’s multiverse premise. So far, the clip has spread mostly through fan accounts on social media, and nobody has published a full official breakdown of the spot yet.

The tagline fits what Marvel has revealed about the story so far. According to Marvel, the film tells the story of heroes from 3 universes who are “set on a deadly collision course and face an existential threat unlike anything they’ve ever encountered.” That threat comes from supervillain Victor von Doom/Doctor Doom, played by Downey.

Putting Captain America in the same ad as Fantastic Four characters also reflects the film’s biggest selling point. The movie is the first from Disney-owned Marvel to unite the Avengers and the X-Men, and Marvel’s First Family is part of the mix too, with recent promotional artwork spotlighting Doctor Doom, the Avengers, X-Men, and Fantastic Four.

New Jeep ad for ‘AVENGERS: DOOMSDAY’ featuring Captain America, Johnny Storm, The Thing and H.E.R.B.I.E. https://t.co/TaoSR8MNa9

— Cosmic Marvel (@cosmic_marvel) November 5, 2026

Fans may notice that H.E.R.B.I.E. has quietly become one of the faces of the film’s brand partnerships. Just a day before the Jeep clip appeared, Dunkin’ debuted “MUNCHKIN Incursion,” a new commercial featuring Channing Tatum reprising his role as Gambit alongside H.E.R.B.I.E., the Fantastic Four’s beloved robotic companion.

In that spot, the robot points out the window at a planet seemingly on a collision course with the one on which he and Gambit sit. Two brands, two ads, and the same world-colliding message, all in the same week.

An ‘AVENGERS: DOOMSDAY’-themed Jeep has been unveiled. https://t.co/J2xzvh54Ce

— Avengers Updates (@AvengersUpdated) August 30, 2026

Jeep’s Doomsday campaign isn’t limited to the American market either. In August, the automaker revealed an Avengers-themed Avenger inspired by Doctor Doom, featuring a black and green wrap, matching alloy wheels, Doomsday lettering, and green-colored LEDs.

More recently, Jeep has been teasing a Marvel special edition of the compact SUV for Brazil, where Jeep and Marvel logos appear on the dashboard alongside red stitching on the interior trim. Jeep hasn’t said yet whether that edition will focus on a specific character or mix references from different Marvel franchises.

New trailer for ‘Avengers: Doomsday’ In theaters December 18 https://t.co/1wsiTk1Nnv

— Culture Crave 🍿 (@CultureCrave) August 15, 2026

The big unanswered question is whether any of these vehicles will appear in the movie itself. When asked whether Jeep vehicles would be featured, Stellantis global chief marketing officer Olivier François was coy, though he noted the Wrangler famously starred in ‘Jurassic Park’.

Stand together. Avengers: Doomsday arrives in theaters everywhere December 18. Get your tickets now: https://t.co/gA9Cd3iqUk https://t.co/XVQHe7sEoE

— Marvel Studios (@MarvelStudios) October 25, 2026

Jeep also wouldn’t be the first carmaker to enter the MCU. Acura played a role in ‘Thor’ and ‘The Avengers’, and a Lexus LC was featured in ‘Black Panther’. Either way, the partnership was always meant to peak around opening day. The collaboration was set to include a co-branded marketing campaign across the Jeep brand portfolio in late 2026, and this new spot suggests that phase is now well underway.

Have something to add? Let us know in the comments!