‘Naruto’ Net Worth, Earnings & Revenue (2025): How Much Money Has the Franchise Made?

Just about every anime or manga fanatic would have heard about Naruto at some point, as it’s one of the most infamous titles to ever grace our eyes. Being one of ‘The Big Three’, many enthusiasts wonder just how much money the Naruto franchise has made in total, as well as Naruto’s net worth, earnings, and revenue.

Editor’s Note: This report has been updated to reflect the current state of Naruto net worth and earnings. The following numbers are the latest available to us and the article will update as soon as more current numbers are available.

The journey of Naruto began in the pages of manga magazines, specifically Weekly Shonen Jump, which is published by Shueisha under the Hitotsubashi Group. The manga started in 1999 and quickly gained popularity. Over the years, the magazine sales featuring Naruto have brought in an impressive $6.53 billion.

This includes the revenue from both initial print runs and subsequent reprints, as well as the magazine’s advertising and subscriptions related to the series. As Naruto grew in popularity, so did its presence in the magazine, with fans eagerly awaiting each new chapter.

Naruto was compiled into 72 tankobon (manga volumes), which were sold worldwide. These volumes have contributed $1.671 billion to the total revenue of the franchise. While the manga magazines set the stage, the volumes allowed Naruto fans to collect and experience the full story arc in a more accessible format.

The manga’s global success saw it being translated into multiple languages, further increasing its sales. With each volume featuring new content and more detailed storylines, it’s easy to see why these books have remained so popular with readers.

Naruto has become much more than just a book and anime series—it’s a global brand with a massive amount of licensed merchandise. This includes everything from action figures, clothing, posters, and plush toys to school supplies, accessories, and even home décor. The wide range of products featuring Naruto characters has contributed a massive $2.77 billion to the franchise.

Fans, especially those in Japan and North America, love collecting items that showcase their favorite characters, from Naruto himself to others like Sasuke, Sakura, and Kakashi.

These merchandise deals aren’t limited to Japan either—Naruto has seen global partnerships and collaborations with major retailers and brands, which only added to the franchise’s success.

Naruto has also made a significant impact in the world of video games. From its early releases on consoles like PlayStation and Xbox to more recent mobile games, Naruto video games have consistently been best-sellers.

The games range from traditional fighting games like the Naruto: Ultimate Ninja series to RPGs and mobile apps. The gaming world has contributed $2.85 billion to the franchise. The fighting games, in particular, have allowed fans to experience the action of Naruto firsthand, battling it out as their favorite ninjas.

The popularity of these games continues to grow, with new releases still being developed.

The Naruto anime series, including both the original and its spin-offs like Boruto, has been hugely successful in the home entertainment sector. Sales from DVDs, Blu-rays, and digital downloads have brought in $554 million. Fans of the anime enjoy rewatching their favorite episodes, and collectors also purchase special edition sets. Additionally, the availability of Naruto on streaming services has expanded its reach, bringing in even more revenue through digital sales and subscriptions.

Naruto has also had a strong presence in the film industry, with several anime films released over the years. The films have made a significant impact at the box office, earning a total of $147.1 million.

While Naruto films were primarily released in Japan, some were also shown internationally, attracting a global audience. These films allowed fans to experience more stories outside the regular anime episodes, often featuring epic battles and new characters. The box office success is a testament to the strong fanbase and popularity of the Naruto franchise.

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