After its’ launching in Japan in 1996, Pokémon managed to become one of the most popular children’s entertainment properties in the world. They’ve got everything one might ever need; toys, games, books, manga, animated TV series & movies, trading card games, and even music! All of this was enough to make Pokémon one of the highest-grossing media franchises to date. Which leads to an inevitable question – how big is Pokémon’s net worth, really? What are their earnings and revenues?
Pokémon’s total revenue is estimated to be around $118.5 billion. According to Kantan Games Ceo Dr. Serkan Toto, this year was their record financial year. As of May 2022, the company’s net profit got up by 123%. In total, the company earned $4 billion, $1.6 billion in sales, and $320 million in net profit.
Overall, the net profit went up so high thanks to several high-profile titles being released during a span of a year. Amongst them are Pokémon Legends: Arceus, Pokémon Brilliant Diamond and Shining Pearl, and New Pokémon Snap. Who knows, the following fiscal year might prove even more profitable for them! Keep on reading to find out more about Pokémon’s revenue breakdown, and more about the franchise itself.
Estimated Pokémon revenue breakdown in US$
It seems like The Pokémon Company really stays on top of the game. With total revenue of $118.5 billion, the multimedia franchise managed to surpass Hello Kitty, Mickey Mouse & Friends (Disney), and even the Star Wars franchise, making it number one on the highest-grossing franchise list. According to Nintendo’s official site, Pokémon Legends: Arceus has the highest rank of downloads in the first half of 2022. Other sources confirm that, overall, Pokémon has earned around:
- $91.305 billion in Licensed merchandise,
- $27.145 billion in Video games,
- $1.85 billion in Box office,
- $830 million in Home entertainment,
- $142 million in Strategy guide books,
- and $3 million in Jet aircraft livery sales.
Yes, you read that correctly; Pokémon even has jets! Many of the aircraft were operated by a Japanese airline named All Nippon Airways in a promotional Pokémon livery. The exterior parts of the aircraft were painted with pictures of various Pokémon, and the interior is decorated in the same theme. The use of these liveries by ANA ended in 2016, but as of 2021, the scheme has been revived – only this time with Solaseed Air, Air Do, and Skymark Airlines.
The Pokémon Company is a private company, though. So, since they’re a private business, this means there are fewer transparency obligations they must abide by. Nevertheless, it is not uncommon in Japan for private businesses to have their financial information published yearly, by the government.
So, what else should you know about Pokémon and the company?
As it has already been mentioned, The Pokémon Company is a private company that is responsible for the production, publishing, marketing, and licensing of the whole Pokémon franchise. It was created by Satoshi Tajiri in 1996, and established in 1998, mainly through a joint investment by the three business giants that currently hold the copyright of Pokémon; Nintendo, Game Freak, and Creatures. The name of the company itself is an abbreviation for Pocket Monsters in Japan, which is logical, considering that the whole franchise is centered on fictional creatures called Pokémon.
All media works within the franchise are set in the Pokémon universe, where Pokémon Trainers catch and train Pokémon to battle other Pokémon for sport, though some humans and Pokémon creatures manage to form a significant relationship. There are currently 913 Pokémon species.
On their official website, you can learn more about anything that may spark your interest. There is also a lot of helpful information regarding the Pokémon creatures; how to catch them, where to find them, and so on. Not only can you find out more about their company but, you can also see what kind of job positions are currently open, as their site even contains a Pokémon Careers section!
The power of nostalgia in the selling of the franchise
Pokémon has played a huge part in everyone’s childhood, especially for those who have been born in 1996, or shortly thereafter. It doesn’t surprise that the franchise is so successful; after all, it is extremely nostalgia-driven. Many of us grew up watching the first TV series and playing Pokémon video games on our oldest versions of Nintendo and computers, so whenever we get the chance – we’re eager to do it again. Especially in the era of high-quality graphics.
Today, we are able to recreate our childhood memories with multiple versions of the Pokémon series, games, and collectible toys. Amongst the popular games is Pokémon Go, which itself is a clever concept; it is a product of new technology and nostalgia. In many ways, it is a direct mixture of smartphones and of powerful emotional connections that the fans have formed with the Pokémon characters over the decades. Honestly, who wouldn’t play it?
And, if that wasn’t enough, it almost feels as if the catchphrase “Gotta Catch ‘Em All” is so deeply embedded into our brains, that we couldn’t ever forget it! Pokémon has surely managed to leave an indelible mark on anyone that has ever come across their franchise.