‘Good Mythical Morning’ Is Trading YouTube’s Comment Section For Netflix’s Front Page

Netflix has spent much of this year courting the internet’s biggest homegrown stars, and the strategy keeps paying off. The streamer has already struck deals with creators like Ms. Rachel, Mark Rober, and most recently the Stokes Twins, folding YouTube’s biggest names into its ever expanding library. Netflix has been aggressively cutting deals with top YouTube creators, podcasts, and publishers in recent months, seeking to bolster its library alongside its flagship scripted and unscripted original content.

That appetite for creator programming now has a new target, and it is one that daily viewers have followed for over a decade. ‘Good Mythical Morning,’ hosted by Rhett McLaughlin and Link Neal, first launched in 2012 and has grown into one of the most successful shows on YouTube. With more than 10 billion views across its channels, the show has built one of the largest audiences in digital entertainment.

That popularity is exactly why Netflix wanted in, and now it finally has its answer. ‘Good Mythical Morning’ is coming to Netflix, with new episodes debuting on the subscription streaming giant day and date with their primary channel on YouTube, in a wide ranging deal between Mythical Entertainment and Netflix. The show will begin streaming on Netflix on September 7, continuing its regular Monday through Friday schedule on both platforms.

‘Good Mythical Morning’ will not be arriving alone either. The deal with Mythical Entertainment will also include ‘Mythical Kitchen’ and ‘Last Meals,’ both led by Mythical chef Josh Scherer. ‘Mythical Kitchen’ follows Scherer and his team creating wacky culinary inventions, while ‘Last Meals’ has him interviewing celebrity guests about the meal they would choose to eat on their final day.

Rhett and Link themselves sound thrilled about the jump to a new platform. “One of the things we’ve always believed is that great entertainment should meet people wherever they are,” the pair said in a statement obtained by The Hollywood Reporter. “We’re excited to begin working with Netflix to bring Good Mythical Morning, Mythical Kitchen, and Last Meals to even more viewers, and we think this is just the beginning of a really fun collaboration.”

What makes this particular deal stand out from Netflix’s other creator experiments is the timing of the releases. Unlike Ms. Rachel, Jordan and Salish Matter, or Mark Rober, who repurposed content they already produced for Netflix, or the Stokes Twins, who are bringing over an archive, Mythical will be launching its daily episodes on Netflix and YouTube at the same time. After nearly 14 years of hosting and producing the show, McLaughlin and Neal have reportedly been seeking Emmy recognition, and a presence on Netflix could finally put the format in front of an audience willing to take it seriously.

Not everyone views the move purely as a win for fans, though. Some commentary has already pointed out the irony of paying a subscription fee to access programming that remains completely free on YouTube. Whether that framing dampens enthusiasm or not, the deal signals just how far Netflix is willing to go to make room for creator-driven daytime television. Now that Rhett and Link are set to share a home screen with Netflix’s biggest originals, are you tuning into ‘Good Mythical Morning’ from your couch come September 7, or sticking with the YouTube tab you already have open?