How Many Subscribers Does Netflix Have? (User & Growth Stats)

How Many Subscribers Does Netflix Have? (User & Growth Stats)

From binge-watching favorite series to having full-blown movie marathons, streaming services have become almost an essential part of daily life in modern times. Netflix is by far one of the most successful streaming platforms to date, quickly becoming a staple in many households worldwide. But, many people still wonder just how many subscribers Netflix has.

As of June 2022, Netflix has hit approximately 222 million paid subscribers worldwide, many of which reside in the United States and Canada. However, almost half of Netflix’s global audience watch content without paying subscription fees, meaning Netflix has far more users than it has paid subscribers.

While Netflix has seen plenty of highs and lows in its global audience numbers to date, they’re still doing extremely well compared to many other platforms. Stick around to find out how Netflix’s subscriber count has been doing in 2022 so far, and what the user stat forecast looks like for the foreseeable future.

Netflix Overview

For most people, Netflix wouldn’t need much introduction – they’ve been trending or have at least been on the same train as many trends for quite a few years now. But, Netflix has been around for well over a decade and actually started off as a DVD company, where they would offer content services in a different way.

How Many Subscribers Does Netflix Have? (User & Growth Stats)

Although Netflix has only become more well-known in recent years, the company had its initial debut way back in August 1997. It was only in January 2007 that the streaming service was launched, and Netflix was definitely a pioneer for this kind of service at the time.

Headquartered in California and run by renowned professionals Reed Hastings, Ted Sarandos, and Greg Peters, Netflix is now considered a major leader in the video streaming industry worldwide. With so much variety in terms of their content, it’s really no surprise that almost everyone seems to be tucking into Netflix and chill nights on a daily basis.

How Many Subscribers Does Netflix Have In 2022?

Netflix had amassed approximately 221.64 million subscribers on a global scale by the end of 2022’s first quarter alone, quite a jump up from the figures reported in previous years. But, while these numbers are undeniably impressive, the first quarter of 2022’s counts did mark a sudden decline of around 200,000 for Netflix’s overall subscriber base – compared to 2021’s fourth quarter.

Overall popularity seems to be increasing when it comes to Netflix’s streaming service in particular, with most subscribers being more interested in viewing available content in this regard. At the same time, their DVD section has been declining in popularity – with only 2.15 million subscribers by the end of 2019, a massive drop from the 11.17 million subscribers reported back in 2011.

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Netflix has hit 222 million global paid subscribers so far in 2022, and it does have a special place in a rather impressive portion of households worldwide. Around 75 million of all 142 million households in the United States and Canada have a subscription to Netflix at the time of writing.

But, considering the password-sharing feature, this may not account for an additional 30 million North American households on average as well. Sharing passwords for Netflix accounts has been a pretty standard practice for many years, and the company has been tactically allowing it to happen.

Approximately 9% of Netflix subscribers share their passwords with their children that are living in a distant location or studying abroad, while around 25.6% of subscribers share passwords with family members living in different households. Another study found that 27% of Netflix users prefer to watch content on another person’s account in general, rather than arranging their own subscriptions.

How Many Subscribers Does Netflix Have? (User & Growth Stats)

It’s been estimated that between 31% and 54% of the global Netflix audience actually watch content without spending a single dime on subscription fees. As a result, it is very clear that there are far more Netflix fans than there are paid subscribers. According to a statement from Netflix on Cnet:

“Account sharing as a percentage of our paying membership hasn’t changed much over the years, but, means it’s harder to grow membership in many markets. While we won’t be able to monetize all of it right now, we believe it’s a large short- to mid-term opportunity.”

Netflix has had no major issue with this sort of practice and has openly stated that they allow it to a degree. But, the company is now focused on finding ways to attract brand new customers to the platform – many of which may come from the existing pool of Netflix watchers that are non-subscribers.

Netflix User & Growth Stats

That being said, Netflix’s paid subscriber count is still remarkably high, and it has appeared to be maintaining a rather steady incline over the past few years. While Netflix is undeniably popular worldwide, most of Netflix’s paid subscribers are reported to be residing in the United States and in Canada.

However, it has been reported that the European market may surpass in terms of total subscribers post-2022. Below are the reported Netflix paid annual subscribers by region, according to Business of Apps:

Region2018201920202021
US & Canada64.767.673.975.2
EMEA37.851.766.774
Latin America2631.437.539.9
Asia-Pacific10.616.225.432.6

It’s also been reported that the average age of Netflix subscribers ranges between the age of 35 and 44 years old. Below are Netflix’s paid subscriber counts (in millions) over the past few years, according to Statista:

Yearly Quarter2019202020212022
Q1148.86182.86207.64221.64
Q2151.56192.95209.18
Q3158.33195.15213.56
Q4167.09203.66221.84

Why Is Netflix Losing Subscribers?

Netflix’s share price dropped massively after they announced losing around 200,000 subscribers in 2022’s first quarter alone, which occurred from January through until March. According to The Guardian, the total paid subscriber count is expected to drop even further – by approximately 2 million – within the next few months.

This year’s drop in Netflix’s paid subscriber count may not seem like much considering that the company already has hundreds of millions of eyes glued to the platform. But, it was the first net loss for Netflix in over a decade and has sparked immense panic among dedicated fans and shareholders.

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The sudden spike in monthly fees may have had an impact on the sudden dip in Netflix’s subscriber counts overall. Some of Netflix’s subscribers in the United Kingdom are now paying a 3rd more than they did less than 2 years ago.

But, Netflix has stated that they do not necessarily think payments are to blame for the dip. However, Netflix did acknowledge user practices as possible influences, described in the following statement:

“It’s increasingly clear that the pace of growth into our underlying addressable market (broadband homes) is partly dependent on factors we don’t directly control, like the uptake of connected TVs, the adoption of on-demand entertainment and data costs. We believe these factors will keep improving over time, so that all broadband households will be potential Netflix customers.”

That being said, the company has stated that the current global calamity in 2022 is another potential influence. This is especially considering that they suspended services in Russia, which led to a loss of around 700,000 accounts alone.

Will Netflix Stay Popular?

Plenty of people are now wondering if Netflix is about to see a fall from grace on a colossal scale. But, the shock may also be influenced by the estimated expectations – since Wall Street was expecting to see an increase in around 2.5 million new customers and not a decline in any capacity.

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For comparison, Netflix reported 221.6 million paid subscribers in 2022’s first quarter, while Disney Plus had only amassed 116 million users and Amazon Prime had only reported 175 million users within the same timeframe.

How Many Subscribers Does Netflix Have? (User & Growth Stats)

At the same time, Netflix definitely remains the most popular streaming service in the United States in terms of the total estimated minutes spent on the platform.

Platform% of Minutes Spent
Netflix22.4
YouTube20.4
Hulu11.2
Prime Video7.8
Disney+6.1
Other streaming33.3

Netflix may seem to be going through a slump at the moment, but it’s clear that they are still miles above water with a pretty positive outlook for the foreseeable future. The company is only gaining momentum in terms of overall profits, even though the company’s overall structure may see some tactical adjustments going forward.

How Many Subscribers Does Netflix Have? (User & Growth Stats)

Netflix’s global subscriber count continues to grow when considering various factors from a broad perspective. While the outlook and prediction for 2022 have been incorrect so far, it’s still estimated that Netflix’s subscriber count will bounce back with a vengeance. According to Insider Intelligence:

“Worldwide, Netflix viewership continues to grow… We expect there will be 617.4 million Netflix viewers worldwide, making up 7.9% of the population. By 2024, that figure will reach 670.7 million—or 8.4% of the population.”

It’s not unusual for any company to see highs and lows over the years, nor is it odd for predictions to be impacted by current, global, or catastrophic events. Although Netflix’s team may have a ton of work cut out for them, there’s nothing stopping you from enjoying the shows you love most – Netflix won’t be going anywhere anytime soon!