‘The Boys’ Loses Viewers for Second Consecutive Week, But Decline is Slowing Down

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‘The Boys’ Season 4 premiered several weeks ago to critical acclaim. It initially faced “review-bombing” from fans due to increased political messaging, acknowledged by the show’s creator, Kripke.

Despite the initial backlash, Amazon reported record-breaking viewership numbers. However, recent weeks have shown a slowdown and even a decline. According to last week’s Luminate data on “minutes-watched” from Variety, viewership dropped by 32%. Nevertheless, the show still ranked among the top 5 most popular shows currently.

This week, the show experienced a 5% decrease in viewership minutes and has fallen out of the top 5 most popular shows, now ranking 7th.

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Now, there are several clear reasons behind this shift. ‘Bridgerton’ itself saw a significant drop in viewership despite maintaining the top spot for several weeks. Additionally, the debut of ‘The Bear’ has captured immense popularity and discussion. It’s typical for shows to experience a gradual decline in viewership as weeks progress, with some viewers abandoning the show entirely and others opting to binge-watch once all episodes are available.

‘The Boys’ continues to generate buzz on social media, particularly after this week’s episode release. I anticipate that many former fans will return next week, which should lead to improved numbers compared to the past two weeks.

Now, let’s delve into some subjective reasons why ‘The Boys’ appears to be losing viewers. I want to emphasize that these are my personal observations based on social media and fan responses to the show.

In Season 4, there seems to be a repetitive use of themes from previous seasons, albeit with heightened shock value. The formula remains consistent: Homelander is portrayed as the primary antagonist, yet there’s a sense of stagnation as no substantial efforts are made to confront him directly. Instead, the focus shifts to peripheral villains who serve as disposable obstacles, likely because it’s too early in the show to address the central conflict with Homelander head-on.

Butcher’s ruthless tactics lead to his expulsion from the team, yet eventually, the rest of the team acknowledges the necessity of his calculated and sociopathic methods, prompting his return.

A member of ‘The Seven’ experiences a change of heart, expressing a desire to assist the Boys either directly or indirectly, only to meet a conclusive farewell in the season finale.

The show introduces a character whom Butcher secretly collaborates with, unbeknownst to the rest of the team.

Hughie makes a foolish decision, undergoes a learning experience, and embarks on a mission tied to his family, only for the impact of that lesson to fade by the season’s conclusion. It feels like we’re reliving seasons 1, 2, and 3, but with intensified shocking moments, heightened political commentary, and increased gore overall.

This season appears to be striving excessively in every aspect except where it truly matters: crafting an engaging storyline. Of course, this is just my personal perspective, and I welcome discussion and debate in the comments, as always.

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