‘The Marvels’ Box Office Prediction: Movie Expected to Hit $50M-$75M on Opening Weekend
‘The Marvels’ is scheduled to hit theaters on November 10, 2023, just a few weeks from now, and initial box office predictions are beginning to emerge. The original ‘Captain Marvel’ raked in an impressive $1.131 billion worldwide. However, given the recent box office performances of MCU releases, it appears highly doubtful that ‘The Marvels’ will come close to that figure. With a production budget of $274.8 million, it now stands as the most expensive movie in the Multiverse Saga. The big question remains: can it effectively translate this hefty budget into a profitable outcome?
According to Box-Office Pro, ‘The Marvels’ is not expected to perform well, not by a long shot. Projections suggest an opening weekend of $50 million to $75 million and a domestic total of $121 million to $189 million for its entire run.
This adds to the recent challenges facing the overall MCU brand. Marvel Studios has encountered difficulties, with ‘Guardians of the Galaxy Vol. 3’ having a modest debut of $118.4 million, seen as underwhelming for an established sub-franchise. ‘Ant-Man & The Wasp: Quantumania’ has further diminished fan interest, being perceived as one of the franchise’s least successful releases.
Compounding the situation, ongoing strikes have severely limited the movie’s marketing and attention. Fans are also displeased that Captain Marvel will share the spotlight with B-list characters in what was supposed to be her second solo movie in the franchise.
Originally labeled as ‘Captain Marvel 2,’ ‘The Marvels’ underwent a name change when it was revealed to be a crossover featuring ‘WandaVision’ star Teyonah Parris and ‘Ms. Marvel’ star Iman Vellani. Taking place after the events of ‘Secret Invasion,’ the movie heavily relies on viewers keeping up with Disney+ content, posing a potential problem. A broader audience might not be as interested if they can’t grasp the events that set the stage.
The fact that ‘Secret Invasion’ was one of the MCU’s recent low points adds a negative layer to the movie. While ‘Doctor Strange 2’ effectively continued the story from ‘WandaVision,’ it’s unclear if ‘The Marvels’ can achieve the same success.
Despite the triumph of ‘Guardians of the Galaxy Vol. 3,’ the MCU is still in the process of establishing the central storyline of the Multiverse Saga, and ‘The Marvels’ presents an opportunity to get on the right track. Here’s hoping the movie surpasses expectations and proves more successful than anticipated.